When the Canadian Premier League told us that they would be unveiling the entire league’s 2019 kits simultaneously from Toronto we knew it would be a bit weird. Pacific FC fans headed to the pub at 3 PM on a Thursday, HFX Wanderers fans were probably worried about making it to bed, and those of us from our homes or offices watched the league logo spin for fifteen minutes before seeing an interview; apparently CanPL will kick off on MLS time. When it started the fashion show, hosted by a former Methodist church in downtown Toronto, was a bit weird. Some of the Premier League’s marquee players self-consciously strutted their stuff in front of the apse, surrounded by faux-vandalism advertisements, in front of the most ridiculous computer noises; it felt a bit like someone was going to Hell for this.
|CanPL Kit Speed Rankings|
|t-9.||Wanderers awayand Pacific away|
Whoever’s damned, it probably isn’t the designers. All fourteen kits have been well-received. The Canadian soccer hivemind can’t agree on which one is our favourite, always a good sign, nor on which ones to hate, which is even better. This correspondent is the biggest fan of the Cavalry home kit, the Edmonton away kit, and the Valour home kit, but with no negative feelings about any of them. (Okay, Forge away is a weird combination of boring and trying too hard.) We can quibble. The weird duplication of league partners as kit sponsors, for example, is unacceptable: when did we become so addicted to advertising that we’d insist on having token advertisers on our club’s colours because that’s the only way we think we look real?
Still, this league will look sweet. There was more to come. Randy Edwini-Bonsu and Allan Zebie walked out in FC Edmonton’s kit, and their particular fake kit sponsor was something called “One Soccer” which nobody had heard of. This led to a race down the latter pages of Google which Kassim Khimji won. Figuring out what Edmonton and Valour were wearing is how we found out that the Canadian Premier League will have a bespoke webstream partner in 2019.
That’s a strange way to launch. But One Soccer had a website ready and the next morning put out a press release. One Soccer, it turns out, is a MediaPro/Canadian Soccer Business joint that in the future will have almost all Canadian soccer rights not otherwise spoken for: national team home games, the Canadian Premier League, the Voyageurs Cup, League1 Ontario. They were obviously well-prepared. If we’re feeling conspiratorial, Kassim Khimji is a Canadian soccer media insider who’s worked for the Whitecaps and has connections with FC Edmonton; I can promise you that it was not easy to find One Soccer on the Internet in the moment, and Khimji’d be the right guy to “soft-launch” something like this…
From outside the conspiracy factory, Canada’s women’s national team played England earlier today (and won 1-0 with #ChasingAbby down to five) and the match was broadcast on the BBC; it was announced less than 24 hours before kickoff that Canada Soccer and TSN would simulcast the BBC’s feed online. The theory is that One Soccer would have been showing that feed, had it been ready in time, though a simpler explanation is that short notice and obscure venues is how Canadian soccer broadcasting deals outside MLS and the World Cup usually work.
One Soccer’s press release promises “a wide range of complementary programming, from pre- and postmatch highlights, daily news programs, mid-week magazine shows, interviews, features and other formats, expanding the channel’s offering to cable and satellite television platforms in the near future.” This naturally brings to mind not-wholly-displeasing memories of cheaply-produced off-hours Canadian soccer magazine shows from long-forgotten networks like GolTV and The Score. These were never popular, but they were beloved by a handful of devotees. Names we now know better, like James Sharman and Lee Godfrey, got their start on those things. Viewership of such programs can be lucky to break four digits but that’s not the point; it costs nothing, it fills broadcast time, and it delights devotees. As a website dedicated to devotees, anyone reading this should be excited. Most of us expected to see CanPL on the Internet, hoped to see it on TV, but professional-grade original programming and analysis beyond a highlight of the night on SportsCentre? Not bad, for a first-year league.
Such cable-access stuff is very Canadian and there was more promising maple leaf content. In a pre-show interview with Kurt Larson, league commissioner David Clanachan spoke about how, while as a good Canadian boy he admires gritty and hard-nosed play, he considers diving a plague to be stamped out. This was well-calculated to appeal to many old-school Canadian soccer fans, who flooded Twitter with approval. Clanachan has made a lot of good noises on either side of the traditionalism versus innovation line: promotion and relegation yes, diving no, split season yes, breaking ties with shootouts where you dribble from the halfway line no, franchises yes, restrictions on the number of teams in a city (allegedly) no.
Maybe they’ll go even further. You can still go to the CanPL shop and, allegedly, buy your custom kit with hockey-style “captain” or “alternate captain” lettering. This is unquestionably a configuration mistake on their web platform, the same reason that as of this writing there are a bunch of NHL sweaters advertised under the title banner. But now that we’re thinking about it isn’t that a great idea? As is well-known, a captain has no duties in the Laws of the Game beyond the opening coin toss. Some clubs have started distinguishing between a “club captain” who is the traditional off-field leader and team representative and an on-field captain who wears the armband and shouts at people. The “C” and “A” letters on the chest are almost a Canadian trademark; football players and the very occasional baseball team will slap “C”s on chests but the “A” belongs to hockey1. It would be the best cultural appropriation.