There’d be no need for this article at all if I hadn’t tossed off a Saturday morning quickie using the Whitecaps scarf scandal to promote southwestern British Columbia’s cup finals weekend. Funny ol’ world. A few hours after that post went up the Whitecaps announced they’d donate the proceeds from their controversial “Kings of Cascadia” scarf to the Vancouver Street Soccer charity. A sensible compromise in time to save the Portland Timbers game (which the Whitecaps won), everyone was happy, good job.
However, I wish to raise three matters today.
First, how in God’s name were people calling this controversy “#ScarfGate”? I realize the “-gate” suffix has achieved a post-ironic cachet where it’s used simply because it annoys so many of us, but didn’t “scarf scandal” in that first paragraph look ten times better? If you must hashtag it in nine characters go with “#ScarfScam”. Bear that in mind if it ever becomes relevant again. Why didn’t I write this when it could have done some good? Because I’m shit, that’s why.
Second, consider a précis of what happened. The Cascadia Council – the group of Seattle, Portland, and Vancouver supporters who protect the Cascadia Cup after the 2013 trademark dispute – has a legal agreement with MLS wherein, if the Council fails to object to a proposed use of the trademark by MLS within a certain period of time, permission is automatically granted. Because the Cascadia Council e-mail listserv/spam filter/POP3 daemon/Christ knows what stopped working, the Whitecaps supporter representatives never heard about a proposal they would certainly have objected to and therefore, while the Whitecaps were (and are) legally clear to sell this scarf, many supporters were outraged.
We still haven’t heard the full story (what sort of e-mail breakdown? Are we sure… no, are we sure… that the e-mail didn’t go through but nobody read it?) And as I said on Saturday, this version of events leaves a neutral observer with a lot of sympathy for the Whitecaps. I’m not at all a neutral observer and I still calmed down a hell of a lot when I heard what “technicality” the Whitecaps had used to produce this scarf. It wasn’t a technicality; legally they did their duty and were absolutely in the right. The moral question is an open one and, honestly, there’s room for reasonable people to disagree.
That said, the Whitecaps knew very well that the trademark of the Cascadia Cup was the single most sensitive issue among their most passionate, influential supporters. They further knew this sensitivity was shared by the Timbers Army, who might well show solidarity over any exploitation. The Whitecaps front office is in constant communication with their supporters, and these channels (official and unofficial) were not used. If it was me, and I were genuinely interested in a respectful, cooperative relationship with my supporters, the supporters who make my entire marketing campaign possible, and I knew that I was about to try and profit off the one thing in the world they were most concerned about me profiting off of, I would have been very careful. I would have at least asked a representative “so, what do you guys think of the Cascadia scarf?” during one of our cold pizza meetings. To do otherwise would have been to risk the perception that I was sneaking it through, trying to crack the dam so the tide of commercialism could come rushing in. If I wanted my supporters onside and happy, this would have been absolutely the last perception I’d want to risk.
When the scarf dropped, the Vancouver Southsiders suggested a compromise similar to the one eventually adopted: the scarf would be sold but the proceeds would go to charity. This was not adopted until the supporters took the matter public, made their stand, and put pressure on the club hours before one of their marquee fixtures. This pressure produced the desired result. In short, the Whitecaps, having wounded their supporter relations for something like the billionth time, appeared content to let that wound fester until said supporters turned the wheel. The eventual outcome was highly creditable to all parties involved, maintaining both the supporters’ and the front office’s rights while boosting a charitable organization long supported by club and fans, but the way that outcome arrived was somewhat unsatisfactory.
Third, we should appreciate how close the near-revolt came to being a fiasco, for reasons entirely the supporters’ own. The averted sanction was almost preposterously mild. The Southsiders would not buy that scarf, encourage others to do the same, and sit down in silence for the first fifteen minutes of the Portland game. For the final seventy-five they’d be free to go nuts, as usual. I was worried this would be too soft and thank God I was wrong, but it was so short, so moderate, and so obviously aimed at the suits rather than the players that at least there was no room for anyone to object.
Naturally, many people objected. Among the most dedicated and hard-working supporters, support for this idea was not quite unanimous but probably as close as you’ll get in such a diverse group. Some dissenters made serious, cogent arguments against a protest on this particular issue, arguments that deserve respect. But among the less committed members of supporters sections, there was actual anger.
Let me quote from a popular post on the Vancouver Southsiders Facebook page. I promise I’m not cherrypicking: this post attracted huge comment and was “liked” as many times as the Southsiders’ founding president’s appeal in favour of action. All grammar and word choice as in the original:
I’m kind of embarrassed to be a Southsider at the moment. All I hear and read is how to protest a, albeit poor, business decision. Are you actually suggesting a silent protest?!?
I respect the Southsiders business practices and property. It has NOTHING to do with the players. Don’t buy the scarf, don’t buy beer, don’t buy food, don’t buy merchandise. All great protests. But, not cheering?!? Not making the atmosphere in our home stadium, in our first Cascadia match, ELECTRIC?!?
Are we more worried about our relationship with the FO or how we look and act in the players eyes.
We will garner more respect with more proactive and respectful protests.
This was far from the only expression of this sentiment, right down to being “embarrassed” in a group standing up for its rights. Many said, while the issue was still in the balance, that they would break the sit-down strike on the same flimsy grounds: “it’s nothing to do with the players!”. Some were unaware even of how the Southsiders voted for their board members, but regardless felt their opinions on this subject were strong and informed. Had the Whitecaps called the supporters’ bet, we can’t be sure if their solidarity would have held. It would have been shattering if it hadn’t, a demonstration that we all roll over in the end.
It’s inexaggerably obvious this issue was nothing to do with the players. Likewise, when those same players came within an ace of going on strike a few weeks ago, it was obviously nothing to do with the fans. In both cases, an aggrieved party tried to get justice from a massive corporation by putting pressure on them in the strongest possible way. Only a dim-witted infant could have been confused by that, and in fact if you held your breath in the social media shitstorm for long enough you would have heard such infants saying “just get a deal done m8 ur business shouldnt hurt teh soccr”, as if there was no principle at stake whatsoever.
Anything which might impair these cretins’ ability to shout “BOOM!” on goal kicks for ninety minutes is “business” and therefore unacceptable. Questions of justice, of supporters’ culture, of being exploited are utterly irrelevant. Taking a meaningful stand is inherently a bad move because it shows disrespect for the players. The “players”, in this universe, are uninformed and incurious morons who live in cardboard boxes and take everything that ever happens as a personal affront. They hear silence around the cenotaph on November 11 and think “what did I do?” They are unaware that their supporters are humans and bewildered by the idea that they might have interests or desires. If the supporters section took fifteen minutes off, these mythical players would think “how dare they!” and not “hmm, I wonder what is going on.”
Such belief is a transparent facade for “hey, I’m just here for the party, don’t try to harsh my buzz.” We’re seeing this sort of thing around Major League Soccer. Even the most passionate and pressed-upon supporters groups are capable of only limited action, because as outraged and dedicated as their most important members may be there’s a mass of complacent selfishness behind them restricting their options. This has led to continuing encroachment on supporter privileges in many cities. Any “don’t buy merchandise or beer if you don’t like it” so-called sanction is unenforceable even by public pressure, ineffective, and ultimately still gives MLS what it wants.
Silencing the atmosphere at a major derby match is a public statement which reaches ears otherwise unengaged in club-supporter politics, and would-be scabs face the spotlight as they stand and shout while surrounded by seated silence. This is precisely what those “think of the players!” opponents dislike about it. But it is also, as we have just seen, a good way to get results.
I’m not promoting myself as a paragon of supporters’ culture here, and would be swiftly shot to ribbons if I did. We’re all ultimately dumb, selfish creatures who stand up and shout abuse at strangers because we like it. Making that good time bad to prove a point is a sacrifice, and not one that should be treated lightly. Standing up to a front office that’s exploiting you may, in fact, be the only valid time for a supporter to stop supporting. However, for such gestures to have any value they must be made in solidarity. Excuses to invalidate any serious protest show a selfishness that has no place in the collective culture of a soccer supporters group. If you’re that sort of self-absorbed fan then, by all means, attend all the soccer games you like, but don’t pretend you’re part of something larger than yourself.
(notes and comments…)