Hot Takes for Canada

By Benjamin Massey · May 17th, 2017 · No comments

Canadian Soccer Association

The Canadian Premier League, like Harry Potter, takes up a lot of intellectual bandwidth for something that’s mostly imagination.

It has now been formally announced, along with Canadian Football League-affiliated ownership groups in Hamilton and Winnipeg. The name, hereto a title of convenience, appears official. They have a website and a Twitter account. In addition to at least one full-time employee, Canadian soccer business guru Paul Beirne, they have contracted out for some public and media relations. Judging from the respectful tone of the international press coverage, that’s working well.

We remain a hundred miles from even imagining the first game, but six months ago we were a thousand. Forget the “interested parties,” Canadian soccer’s powers-that-be, and some serious businessmen who know sports, have stopped winking and nudging and stepped forward, on the record, to say “here we are and here is what we are doing.” It shows confidence. Confidence that may prove misplaced, but after years of an announcement being “imminent” nobody’s being rash.

This story has gone on for so long that it’s hard to remind ourselves it’s still early. Until ten lovely millionaires have ten lovely teams in ten lovely stadia, CanPL skeptics will have every chance to sneer. The three MLS franchises, whose existence indefinitely gives the lie to the CanPL’s “first division” marketing, will “certainly stay” in their American league[1]. NASL diehard FC Edmonton is known to be uninterested and the USL’s Ottawa Fury have, as always, been inscrutable to the point of banality[2].

MLS, NASL, USL, order them how you like. On launch day, Canada’s “first division” may be the fourth-best league in the country. This is not the end, this is not the beginning of the end, and with apologies to Sir Winston it’s not the end of the beginning either.

If you are sufficiently hardcore to read Maple Leaf Forever!, this doesn’t matter as such. Sure we want the CanPL to be the top league in the universe, but it would be our favourite if it was Marty Nash and Rick Titus playing futsal on a tennis court. The status quo, however, is not ideal, so we try to improve the outlook by pushing our own CanPL pet projects and agitating for our dreams. We need more Canadian players, or oppose MLS-style single entity, or want promotion and relegation. I still say it should be a women’s league, though I confess that looks unlikely to happen.

Yet, from announcements so far, even that mad pipe dream isn’t literally impossible. The sum total of what we know about the CanPL is Winnipeg and Hamilton. Halifax has on-the-record interest, Regina’s CFL stadium is hosting a New York Cosmos – Valencia friendly[3] this summer that looks inexplicable except as a test of the market, Ottawa is Ottawa, and rumours are everywhere, but that’s all we know.

No doubt Winnipeg and Hamilton ownerships have an idea how they want to operate, with certain assurances that they can stay in business. Equally certainly, they have areas in which they’d compromise to lure new ownership (or, let us hope, Ottawa, Edmonton, Vancouver, Montreal, and Toronto). But some elements of the league structure are clearly up for discussion.

Paul Beirne appeared on Soccer Today! with Duane Rollins and Kevin Laramee, and told us much the same thing[4]. As part of a friendly and wide-ranging conversation he riffed, off-the-cuff, about what he’d like to see from his league perhaps decades down the line. No doubt he’s put a lot of thought into his visions, but he left doors open, and equally undoubtedly nothing has been set in stone.

Now is the time for fans to be heard. The success of the CanPL will depend disproportionately on Canadian diehards who, above and beyond buying tickets and merch, will lend each team the passionate and marketing-friendly support that has driven MLS’s attendance explosion. We know that the league staff pays attention to fan scuttlebutt. Indeed, its very conception responds to the fandom’s urgent need.

Our ideas and dreams may not be listened to. Indeed, since many of us would support a CanPL almost unconditionally, we have a lousy bargaining position. But we can still encourage the powers that be to make the best league they can. The Winnipeg Blue Bombers are not soccer people. Hamilton’s Bob Young knows the game, owned the Carolina Railhawks for half an hour, and has presumably had a reason to spend years laying the foundations of this league. Every other Canadian owner will be new to the game almost by definition. Are we ever going to have a better opportunity?

It is pretty damned millennial to say “we need more bloggers with opinions, more hot takes and drum-banging.” But we sort of do. Canadian soccer is an incestuous little family, with the feuds and fornications of the most obscure mountain compound. Our league deserves to be launched not just with message board posts arguing whether the Blizzard should be brought back, but well-thought-through debates on what world we want to live in. It might not make any difference. But then again, it might. This is the only chance we will ever get.

(notes and comments…)